Tinchy Stryder Live at Carphone Warehouse The Viral Factory.

Shot this cool viral film for The Viral Factory last night. We shot true paired down guerilla style with 2 5DMKII's and separate location sound recorder. I was concentrating on wider shots and iPad details with the 35mm f1.4 L Prime and Zacuto Z finder - that's it ! No Follow focus or shoulder mount, Steve Jueno from D&A Films used my second 5D with the fast 70 - 200mm f2.8. We were both shooting wide open most of the time so focusing kept us on our toes.

Great idea from the the team from the Viral Factory - the idea was to have a totally hand held feel working with practical available light only, with the camera feeling like one of Mr Stryder's crew. A super fast turnaround was achieved as TVF went from the shoot at midnight to edit through the night at Unit Post to get the film up on the net by mid day. Great effort all round !

Thanks to Josh Fry for location sound/camera assistant duties.

STOP PRESS - This film has just hit 200,000 views!